Privacy Notice
We are delighted that you have shown interest in our company and products. Group (as defined below) takes your data protection rights very seriously and we are committed to improving your customer experience in compliance with all applicable data protection laws and regulations. Please find below our Privacy Notice, which explains the way we process your personal data.
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We are Beko Europe Management SRL S.r.l., a company incorporated under the laws of Italy, having its registered office in Via Varesina n.204, 20156 Milano (MI), Italy, a part of the Group ("Whirlpool", "us" or "we"). In our capacity as data controller, we intend to provide the users of our websites, our apps and/or our home appliances that connect to the Internet (respectively, “Website”, “App” and “Smart Appliances”) and any other individual interacting with us ("Users", "you" or "your"), with information concerning the methods used for collecting and processing personal data, in accordance, with the European General Data Protection Regulation no. 679/2016 ("Regulation") and any other applicable local laws and regulations.
“Group” means the group of entities to which Whirlpool belongs.
disclaimer
INFORMATION WE COLLECT |
We collect (1) personal data that you have shared with us, (2) data we collected when we conclude sales and services transactions with you, (3) data collected by our call centres, (4) data concerning your activity on the Website, the App or through the Smart Appliances and (5) information provided or collected through other sources. We do not collect special categories of personal data relating to you (e.g., health or judicial data). For further information click here link |
HOW WE USE YOUR DATA |
We use your personal data to provide you with the services requested, including but not limited to, getting in touch with you in case of security issues related to your household appliance, allowing you to surf through the Website, to use the App and/or the Smart Appliances, responding to requests and to interact with our services including the ones offered through call centers. Only with your consent, we may also process your personal data to send you customized marketing communications including offers and discounts from us and from our trusted partners, as well as record the phone calls made by you to our call center. For further information click here link. |
ON WHAT GROUND DO WE USE YOUR DATA |
We only use your data in case there is a legitimate legal ground for processing of personal data, such as
For further information click here link. |
FOR HOW LONG WE RETAIN YOUR DATA |
We use your personal data for the period strictly necessary to achieve the intended purposes. For further information click here link. |
WHAT WE DO TO PROTECT YOUR DATA |
The security of your data is a priority for us. For this purpose, we have implemented adequate administrative, technical and physical measures designed to safeguard your personal data against loss, theft and unauthorized use, disclosure or modification. For further information click here link. |
WITH WHOM DO WE SHARE YOUR DATA |
We may share your data with (1) service providers, (2) companies of the Group, and (3) public authorities, when allowed by applicable laws. Upon your consent, we may also share your personal data with our trusted partners for their marketing purposes. For further information click here link. |
TRANSFERS OF YOUR DATA OUTSIDE EEA |
Your data may be transferred to subjects located outside European Economic Area (EEA). In any case, we always make sure that appropriate and suitable safeguards compliant with the Regulation are implemented. For further information click here link. |
YOUR RIGHTS |
You have, among others, the right to access, integrate, update, amend and delete your personal data. For further information click here link. |
CONTACT US |
You can contact us using our contact us form or writing a letter to Beko Europe Management SRL S.r.l., Via Varesina n.204, 20156 Milano (MI), Italy. You can contact our data protection officer by using the contact us form or sending us an e-mail at data_protection_emea@europeanappliances.com or by post to our address above with the addition “for the attention of the Data Protection Office”. |
We may modify or update this Privacy Notice also in order to comply with applicable laws.
Whirlpool will process the following categories of data.
Whirlpool processes personal data about you, collected or provided through a number of sources, including but not limited to:
Such data is processed only to the extent that it is necessary to pursue the purposes set out in this Privacy Notice. Whirlpool is required to keep the personal data anonymous and to remove such data where it does not need to process personal data in identifiable form for processing purposes.
Whirlpool processes personal data about the Users when they buy products and services from Whirlpool including name, address, country, contact details such as phone number and e-mail address. Additionally, Whirlpool collects data about the appliances you have bought and or the services you have ordered including requests for warranty services.
The Website, the App and the Smart Appliances collect personal data of the Users for technical and functioning reasons. Such data is not collected for the purpose of identifying the User, but it may imply the identification of the same should, for instance, the data be compared to other data held by third parties.
Such category of data includes: (i) the IP address and the domain name of the User’s computer; (ii) the Smart Appliances ID, model and serial number; (iii) the IP address of your home router when you connect a Smart Appliance to our network; (iv) the type of browser and operating system used; (v) the physical location of your device or Smart Appliance (as determined, for example, using satellite, cell phone tower, and WiFi signals); and (vi) other information about your online session such as the URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file received as reply, the numerical code related to the reply status from the server and other parameters related to the operating system used by the User’s device. After you connect your Smart Appliance to our network, we may automatically collect information from the Smart Appliance on a periodic basis, including status (such as whether the Smart Appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the Smart Appliance, fault or error codes and aspects of its environment that may affect how it operates (such as input voltage, signal strength and air temperature). We may track and collect App usage data, such as the date and time the App accesses our servers, what information has been downloaded to the App, and the instructions that are transmitted to the Smart Appliance.
Website data is used only to collect anonymous statistical information on the use of the Website and to control its correct operation and it is retained in accordance with our records retention requirements. Such data may also be used for ascertaining liability in the event of possible computer-related crimes against the Website, the App and/or the Smart Appliances.
If you would prefer to not have Whirlpool collect any data from you Smart Appliances, you will need to de-provision (disconnect) your Smart Appliance from your wireless router and turn off the wireless connection button on your appliance. De-provisioning (disconnecting) your Smart Appliance will also disable your use of the Smart Appliance and App, even if your related account remains active. If you merely deactivate your account but do not de-provision (disconnect) your Smart Appliance, data, which do not include and are not associated with your personal data and does not identify you specifically, will continue to be transmitted to Whirlpool.
We may also collect personal data on our Website by means of different categories of cookies, where applicable after you have provided your active consent. For more information about cookies, please visit our Cookie Notice.
Where applicable, we will process your personal data we have collected or been provided with for the following purposes:
Whirlpool will process the personal data for as long as it is necessary to achieve the intended purposes pursuant to Section 2 above. In any case, the following retention periods shall apply:
Please consider that data retention periods may vary, depending on the applicable local laws.
Your personal data is processed with the support of Information Technology and/or paper means and it is protected by appropriate security devices suitable to ensure the secrecy and safety of the personal data. In particular, Whirlpool adopts the appropriate administrative, technical, personal and physical measures designed to safeguard the personal data held against any loss, theft as well as unauthorised use, disclosure or change in the personal data.
We will share your personal data with our trusted partners, such as our extended warranty providers, that intend to use it for direct marketing purposes only when we have specifically informed you and you have given us specific consent to do this.
We may share your personal data with:
Such third parties will process your personal data on our behalf in the role of duly appointed data processors (with the exception of what is detailed at letter d)) for the purposes described in this notice in accordance with our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose.
Any transfer of your personal data outside the EEA (both within and outside Group) is carried out based on the following suitable safeguards in accordance with the Regulation:
The Website, our Apps, and our Smart Appliances do not address subjects under the age of 18, nor is Whirlpool knowingly collecting personal data from people under the age of 18.
You, at any time and at no charge, can have and/or exercise the following rights:
If you wish to exercise the rights mentioned above, or raise any questions about the personal data we hold about you, please send us an email at data_protection_emea@europeanappliances.com or write to us at: Beko Europe Management SRL S.r.l., Via Varesina n.204, 20156 Milano (MI), Italy, with the addition “for the attention of the Data Protection Office”. Where available, you can also use our contact us form.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you have the right to contact the competent national data protection or judicial authority as described above in Section 9 on the Rights of Data Subjects. You also may contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
We keep this Privacy Notice under regular review. We may update this Privacy Notice to reflect changes to our privacy practices. If we make any material change, we will inform you by updating this Privacy Notice prior to its effective date. We encourage you to periodically review our Privacy Notice for the latest information on our privacy practices. This Privacy Notice was last updated on 01/05/2023.